may giveaway.

The holiday weekend is (kind of) quickly approaching, which means that even though it’s only Wednesday morning, you’ve almost conquered the week. I’m not entirely sure how the math works out on that, but I’m pretty sure it does… and mostly I’m just trying to give us all (myself included!) a hump day boost.

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It’s been four days since I ran the Brooklyn Half over the weekend and I think I’ve finally defrosted. Given the cold and rainy weather, I honestly didn’t know when I woke up on Saturday morning whether or not I was going to run it, but I’m nothing if not stubborn. When I left the apartment and told Matt I was “just going to walk toward the start line and see what it’s like outside,” I kind of already knew I wasn’t coming back. Oops! It definitely wasn’t the most comfortable race I’ve ever run, but because of the circumstances, it may have been the most satisfying. The icing on the cake? I got my best time yet! A girl’s gotta get out of the cold ASAP, right?

It’s GIVEAWAY DAY, and to celebrate the fact that my half marathon is over and I mostly find myself wanting to curl up with a good book…

The May giveaway prize is a $30 gift card to Barnes & Noble!

With Memorial Day around the corner, we all have summer travel to look forward to, which — for me, at least — means summer reading (picture me dancing as I say this)! A $30 gift card should be enough to get you a hardcover or two paperbacks. I’m happy to pass on some recommendations to the lucky winner to make your beach and pool hangs as good as they can possibly be!

To enter, add a comment to this post below. It’s that simple! If you want to take one more step to brighten up Wednesday for someone else (and to help share the Finding Plan A love), please, please go ahead and send this link to a friend or post it to Facebook. If they win, maybe they can lend you the book they buy with their gift card!

I’ll draw the winner randomly one week from today, Wednesday 5/30. The winner will be announced right here on the blog! Good luck!

And don’t forget…

Friday is a big, big day! I’m FINALLY sharing all the details about my soon-to-be-launched podcast! You’ll be able to read more about the show right here on the blog, and I’ll also start releasing the social media handles you’ll need to be able to start following along behind the scenes so you don’t miss any news or episodes! Can’t wait to see you right back here for all that excitement before you leave for your Memorial Day adventures : )

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what i’m learning as i prepare to launch my podcast.

When I started freelancing, everything was a new project.

Basically, my whole life was a new project.

I had to figure out what time to get out of bed in the morning, how often to check my email, where in my apartment I could be most productive, how aggressive I could realistically be about approaching new editors and potential clients, and what times of day were best for me to get creative juices flowing.

I had to figure out how all the pieces of my new schedule and lifestyle were going to best fit together… and then I had to figure out how to implement that.

I’ve always been the kind of person who thrives on the idea of a good project, so — while all of this felt kind of overwhelming at times — it didn’t scare me. I liked the feeling of getting up every day (no later than 6:30, which was one of the things I figured out) ad consistently working toward the realization of something totally new and cool. Back then, that something was, well, my career. No biggie.

Thankfully, I figured out my career/life project within a year or so. While there are always new things to learn, I have the basics of my freelancing business more or less down to a science. There are schedules and workflows, more predictable rhythms to my weeks. And while the routine-loving part of my brain gets positively giddy thinking about this, I knew a few months ago that I was antsy for a new project.

I’ve been teasing a lot to my podcast over the last few weeks (check out my May goals post if you need proof!), so it should come as no surprise that it’s become my latest project. Starting from scratch on something new and different, learning about a brand new medium, and somehow figuring out how to adjust my schedule to accommodate all of the work that it requires — none of these processes have been simple, but I am getting so excited to share what I’ve been working on with the world (AKA you) very, very soon. In fact, I’ve decided that I’ll begin sharing pre-launch details of the podcast in just over a week, on Friday 5/25 (!!!!!!). I’m nervous and psyched and all of the other feelings you can imagine about putting all of this (and myself!) out there.

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With that in mind, I thought this might be a great opportunity to share some thoughts about what I’ve learned in the process of digging into this big, scary undertaking, in hopes it inspires you or gives you some perspective on any new projects you’ve been thinking of bringing to life!

  • I’ve learned that it’s important to enjoy the process of starting something new, even if it means that you need to build in extra time to make it all happen. I started actively working on the show in late February, and while I probably could have waited until April, giving myself extra time allowed me to feel more invested in every, single step. Plus, I didn’t have to rush as much.
  • I’ve learned that it’s important to share what you’re doing with the people in your life. While I haven’t released more details about the show here on the blog or on social media, a few family members and friends are in on it. It doesn’t always come naturally to me to talk about myself (I’m sure this is hard to believe coming from a blogger, but it’s true!), but bringing other people into the process has made it that much more exciting and made me all the more accountable.
  • I’ve learned that it’s OK to set other things aside temporarily so you can invest time and emotional energy into a passion project. I haven’t changed up my writing workload drastically, but I have had to give myself more grace than usual in terms of saying “no” to opportunities here and there and meeting deadlines instead of beating them.
  • I’ve learned that it’s a good sign when you can’t stop talking about a new venture. I’m so consumed with and excited about the podcast that I’ve had to apologize to Matt on more than one occasion for having so much to say about it, but he’s so happy to see me passionate about something that he doesn’t mind! When the people around you can sense that your time is being spent in the right place, you know you’re working in the right direction.
  • I’ve learned that it’s OK to invest in new projects — whether that be an investment of time, money, or energy. I talked a little bit about the mindset shifts I had about money recently in my last post, but those shifts happened long after I’d hit “buy” on my podcast microphone, headphones, and software. It was stressful to spend that money initially, but now that I’m in the thick of actually using all of those tools regularly and can see what they allow me to do, I have no regrets.
  • I’ve learned that even if you think you’ve overcome imposter syndromeit can creep back in any time you put yourself out there in a new way. And you know what? You just have to take a deep breath and get over it. (That’s what I’m trying to do, at least).

How do you approach new projects? What big ideas do you have brewing in your head that you want to bring to life? Tell me more in the comments below! 

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why i’m joining the wing.

In order to fill in the blanks in the title of this post, we need go back a few months — and we (well, just me, I guess) need to get pretty honest

I’ve never been that excited about leaving New York City. There, I said it.

I had moments when I first moved here right out of college when the city felt pretty miserable. I hated the subway and the crowds in midtown. I hated when people plowed me down, umbrella-first as they rushed along the sidewalk in the rain. I hated that it sometimes took me 30 minutes to travel less than a mile in a taxi late at night, a taxi that I knew I was only having to pay for because I had chosen to live in a place that I’d been made to believe was perpetually unsafe after 8 PM. I hated all of that.

When we moved to Brooklyn, I found my groove again. As a kid, I’d always dreamed of moving to New York, and finding our little niche here in Cobble Hill finally made me feel like I was the kind of city girl that I’d always wanted to be. Almost immediately, I felt more like myself, and even though I understood that there were realities of living in this city that would make it challenging to do it forever, I pretty much forgot about them.

Matt’s experience was the opposite of mine. He hadn’t grown up with aspirations of moving to a big city (he grew up in a neighborhood with woods and a stream and spent the vast majority of his free time on the soccer field or fly fishing), but when his job led him here, he embraced it pretty quickly. While I was sobbing over subway claustrophobia and stressing about my rent, he was living for New York. He loved the restaurants and the ability to walk everywhere, and since most of his friends moved here after graduation, he had a busy social life immediately. It’s only been in the last year that he’s expressed interest in leaving, and only in the last few months that it’s become a more serious conversation.

The idea of moving away started to get real back in October, when we spent two weeks traveling around northern California. Picking up and moving our lives across the country never seemed like a real option for us since so much of our community is here on the east coast, but our vacation definitely opened our eyes to the possibilities that could await us in other places. I could feel the difference in terms of quality life between New York and the Bay Area, and I found myself growing more receptive to Matt’s comments about life beyond Brooklyn.

Matt didn’t want to start seriously thinking about the move until March, so we kind of sat in that maybe-we-will-maybe-we-won’t mindset for a few months. I’m not great at being in limbo, so this was hard for me… but life basically resumed as normal. Fast forward to March of this year, when things became more challenging.

**Insert movie-style fast forward music here…**

Before I go any further, I want to make it very clear that Matt isn’t asking me to do anything I don’t want to do with this move. Ultimately, if I was fully committed to staying, we wouldn’t be leaving. I have a lot of mixed feelings about moving on from this amazing chapter of our lives, but I also understand that long-term, it’s going to be nearly impossible for us to live the kind of life we want to live here in New York City. It’s a hard reality to accept, but it’s reality. Honestly, I would rather choose to leave now, on our own terms, then a few years down the line when we realize too late that we’ve become uncomfortable in our own lives.

Here’s where it gets tricky: Because Matt’s job is more place-bound than mine, it’s naturally fallen to him to set the pace of this move, so there were days early on when it felt to me like he had all of the control and I had none. Honestly, there are days when I still feel like this, but I’ve learned that all of this is a lot easier to swallow when I realize that my husband is almost as powerless. The mindset needs to be that it’s us against the world — not Alli against Matt. I can express that clearly now, but it was pretty much an emotional roller coaster getting there. Just ask my girlfriends.

I’ve said since October that I was going to continue to live my life in New York as normally as possible, and that I wasn’t going to get too mentally tied up on when we’d pick up and move. For the most part, I think I did this successfully. I planned for the holidays and saw friends and continued to clean my apartment within an inch of its life. It felt like business as usual.

Where I struggled most to keep on keeping on was in my work. While I will be able to continue with most of my existing freelance work in a new city, there are some changes I’ve been wanting to make to my workload that I’m not comfortable making until we move. I’m excited about the chance to do a little professional pivoting and explore new opportunities, but I’m hesitant to do that now. I’d rather make all the transitions at one time. I started to feel really uncomfortable with my lack of control in a situation that was really affecting my work, and there were days that it made me resentful. Sometimes, it felt like I was just kind of standing still, like the only thing that was actually changing for me was that I was burying myself under more and more work.

One of my best friends started working for The Wing a few months ago, and from the beginning, I was fascinated by it. To quote the Web site, The Wing is a “co-working and community designed for women.” It now has three locations here in New York City and is already growing to other cities. Girl power, people. I went to a few events with friends there, but never really considered becoming a member myself, because I was so aware that my time in NYC was ticking. I borrowed some photos of the Brooklyn location from this article in Artnet News so you can see how lovely and inspiring it is.

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When I got back from the Ignite Your Soul Summit a few weeks ago, I was feeling ready to invest back into myself and my work, and I wasn’t quite sure where to start. I’ve always had a bit of a scarcity mentality around money, and I’ve been nervous to spend since I started freelancing, even though I’m now earning as much (sometimes more) as I was in my corporate job. Chris Harder, who spoke at the Summit, really inspired me to think about money in a different way, and to allow myself to celebrate my work by putting the resources I’ve earned back into the “system” so it can ultimately come back to me and empower me to do great things.

I happened to be meeting my friend for breakfast at The Wing the morning after I got back from the Summit, and as I was walking to the Brooklyn location, it hit me:

This is the thing I need to do.

It hit me again when I was sitting in the beautiful waterfront workspace, surrounded by brilliant, independent women doing interesting work and moving forward with their passion projects. It hit me again when the woman at the next table came over and asked me about my planner (you know how I feel about my planner). It hit me again when I couldn’t stop thinking about it when I returned to my home office later that day.

I talked it over with Matt and submitted my membership application the next morning. A few hours later, I learned that I’d been accepted. When we want to, we can work really fast over here.

To be totally fair, I wouldn’t have made the financial commitment to The Wing if they weren’t expanding, and if I didn’t think there might be a chance that I could transition my membership to another location when we do leave New York City. I’d be lying if I said this wasn’t a consideration. I’m happy to be investing in myself, but I’ve hardly thrown all caution to the wind.

In the meantime, I have a sneaky suspicion that making this decision for myself is going to be one of the best things I’ve done in the last year or so. Realizing that this kind of community is available for me — down the street, essentially — was a big wake-up call in a time when I’ve felt largely out of control. It’s empowered me to reengage with parts of my life that I’ve kept at arm’s length ever since we started talking about moving away. It’s reminded me that I have a lot to accomplish and create in this transition period, and that I have every right to accomplish it outside of the confines of the home office that I’m now realizing I outgrew a few months ago.

My first day as an official member is Tuesday, and I am literally counting the days until I can spend my time in the beautiful work space in the company of so many incredible women. Making this choice has totally changed my perspective on things, and I can’t wait to see how it serves me as I continue navigating big changes in work and life.

Basically, Wing, I’m really happy you exist. 

Happy weekend-ing, friends. More Wing cheerleading to come, I’m sure.

How do you cope when you’re feeling like you’re in a rut? Tell me in the comments below!

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6 thoughts on setting structured goals (even if you don’t have a planner like mine!).

love when bloggers write posts about the goals they’re setting and how they’re doing with achieving them. It’s some of my favorite blog content to read.

So I was pretty excited when I found out that people were excited about reading my goal posts : )

When I write my goal posts (check out the last two here and here) at the end of every month, my favorite planners — Passion Planner and PowerSheets — figure heavily into things, but the truth is that you don’t need to be a total stationery maniac like me to get in on the action. Since I’ve been getting so much good feedback about my goal posts recently, I thought I’d put together some more general thoughts on the process of setting regular goals like this that you can use whether you invest in structured planners like me or just want to start thinking about your approach to goals a little differently. Being deliberate about setting goals like this has been huge for me ever since I started working for myself, but I think everyone can benefit from being a little more intentional about breaking down their New Year’s resolutions or to-do lists so that things actually get done. Here are some thoughts that will hopefully get you inspired…

  • Write things down. I’m a big believer in the power of writing things down, so find a place that works for you — a sticky note on your bathroom mirror, a list on your phone, etc. — and just do it. I promise it will immediately make you feel more accountable. I wasn’t always totally addicted to planner systems like I am now. About four years ago, when I was still working in my corporate job, I got in the habit of writing out some goals for the year on a piece of printer paper and hanging it in my cubicle. The goals didn’t necessarily all have to do with work, but I knew that hanging them near my desk at the office would force me to keep them top of mind every day. I even found the Instagram evidence way back in my feed!
  • Pick a deadline. You see me posting about the goals I’m setting to achieve within a week, a year, or a month, but I put more specific deadlines on goals sometimes, too. In 2016, when I knew I needed to make a transition in my career, I decided that I needed to do it by my birthday. I drew a big star on the calendar on September 20 and worked backward so I had a plan to make that happen. Choose a significant date or an arbitrary one and write. it. down. Until a goal has a deadline or a schedule attached, it’s more like an idea. I love ideas, but they’re not always actionable.
  • Tell people about your goals. It doesn’t need to be a big, formal conversation, but letting the people in your life in on what you’re hoping to achieve is an added measure of accountability that will make it more difficult for you to make excuses. If your friends know that you have a certain goal in mind, they’ll be more likely to casually ask you about it at your next happy hour, which will motivate you to take baby steps toward achieving it. If you want to make yourself extra accountable, share some of your goals with your social media followers.

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  • Be realistic when planning over time. This is one I really struggle with, since I set specific monthly goals. As you’ve probably noticed if you follow my goal posts closely, I tend to create a pretty long list for myself every month… but since my schedule and responsibilities are different every month, that doesn’t always make a lot of sense. Give yourself “margin” (one of my favorite concepts from the Cultivate What Matters team) on your goals during more hectic periods. Just because you set (and achieved!) ten goals for yourself last month doesn’t mean you need to set ten — or eleven — goals for yourself next month. I’m going to try to follow my own advice here, too : )
  • Your goals don’t need to be super serious. I think that people get spooked at the idea of setting structured goals because they associate it with quotas at work, meeting financial milestones, and the like. These things are important, but not always “fun,” right? When I’m setting up my goals for the month, I include things like weekly date nights, places I want to check out in my neighborhood, friends I want to see, and days off. This makes the process more fun and ensures that I’m achieving a little more balance.
  • Don’t fear the rollover! When I don’t achieve a goal I’ve set within the original timeframe I determined for myself, I swallow my pride and simply move it over to the next timeframe. This can be especially hard when you’ve started sharing your goals with other people (no one likes to feel like they’re failing or behind schedule!), but it’s way more important for you to make them happen eventually than it is to be sneaky just so you can impress your family and friends. Just roll those goals over, friends.

Do you set structured goals? If so, I’d love to see your suggestions in the comments below! 

 

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monthly goals recap -> april + may.

I’m not sure how we’re already FOUR days into a new month, but here we are… which means that I’m already a day or two later than I’d like to be on my newest monthly goals post. Yeesh. It’s been a crazy few days winding down from the Ignite Your Soul Summit and throwing myself back into work, and last night I drove back to my parents’ house in Pennsylvania so I can be here to celebrate my youngest sister’s first prom later today! It’s days like this that I feel so grateful to have so much control of my schedule.

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Visual progress from my April PowerSheets

I can’t quite put my finger on why, but this last month felt like a big one for me. There were some healthy shifts in mindset and lots of exciting momentum on projects that have been bopping around in my head for a long time. It feels amazing. Even though I didn’t actually get everything on my April list finished (check out my last monthly goals post here for all those original details), I’m excited to share some updates with you. Here we go!

  • Start scheduling podcast recordings.  YES! I have recordings scheduled for the first seven episodes of my podcast. Friends, getting this project up and running brought so much excitement and creative energy into my life this past month. Every time I start talking about it, I get giddy. I’m still not sure when I’m going to start sharing details about the show in advance of the late June launch, but I can’t wait to tell you more.
  • Restore a positive attitude about writing the book!  YES! Instead of pushing myself to write a certain number of pages a week based on a certain outline, in April, I (literally) took a page out of the book Bird by Bird by Anne Lamott. I went back to basics and spent a lot of time simply writing down by hand things I’ve known and experienced. This process has reminded me how much inspiration I already have to draw from and has given me confidence in my ability to develop a novel.
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Brittney and I at the Summit!
  • Plan travel to Ignite Your Soul Summit.  YES! I successfully got myself to the Summit (in spite of some of the anxieties I was feeling before the event) in Portsmouth, NH. A week later, I’m still processing the experience of being there, and I’m still deciding if I’m going to share what I learned in any kind of dedicated way here on the blog — but I can say that it was an incredibly positive and inspiring weekend, and I’m so glad I went.
  • Read three books.  YES! I read Bird by Bird (a must-read for all the writers out there), Educated (an incredibly intense memoir that fed my fascination with fringe communities), and Text Me When You Get Home (a non-fiction book that gave me all the feels about my awesome girlfriends). I read a fourth book, but it relates to the podcast, so I’m not ready to name it quite yet : )
  • Pitch to 1-2 target outlets. I did pitch to two target outlets, but neither of them were technically new for me. On an unexpected note, Ranker approached me and asked me to start writing for them, and I gladly accepted! You can check out my first piece here.
  • Create social media for the podcast. √ YES! More on this to come if you’re interested in following.
  • Finalize reunion details. √ YES! We have a location and contract nailed down for our ten-year high school reunion in November. We have plenty of other things to do, but it feels good to have some major decisions already made.
  • Take a GarageBand editing tutorial.√ YES! I told you — I can’t get enough of this podcast project. For those interested, I used the William Boyd tutorial, and it was really user-friendly.
  • Have one phone-free night per week. I think that I was only able to put my phone away for the entire night once or twice over the course of April, but I did find myself making greater efforts to charge my phone in another room for at least a few hours a few nights per week. I’m going to give myself partial credit.
  • TAKE A DAY OFF! √ YES! All the praise hand and confetti emojis for this one. I shared all the details of my first real day off in months here.

For the month ahead, I’ve tried to leave myself more margin than usual in terms of time, largely because a lot of my focus outside of my standard writing clients (side note: I took on two more in the last week) will be on ramping up for the launch of the podcast. This is a massive undertaking, and I want to grant myself the time and space to do that well instead of lining up a huge list of other new goals. With the podcast alone, there will be no shortage of lessons learned and challenges conquered in May!

  • Start recording podcast episodes. I’m planning to bank a few weeks worth of episodes before I launch, and I have five recordings scheduled for this month alone. Each of those recordings requires a lot of time and prep. Moving forward, I doubt I’ll have this many recordings lined up in such a short period of time, and I know it will take some time to adjust to the new workflow, but I’d lying if I said I wasn’t a little anxious about all of this.
  • Make a plan for podcast launch team. I want to get a small group together to help spread the word about the show in the weeks before the episodes go live! If this sounds interesting to you, let me know with a comment below and I’ll include you on the email list for a more official invite when I have more details. Don’t worry — you’re not making an official commitment yet!
  • Feel healthy and strong during the Brooklyn Half Marathon. I run my fifth Brooklyn Half on May 19. I don’t have a specific time in mind. I just want to feel good while I’m doing it.
  • Refocus on book outline and process. Now that I’m in a better rhythm with the journaling process inspired by Anne Lamott, I have to figure out how to translate that to an actual outline. I bought a big stack of index cards last week, and I’m thinking about using them to physically map out different ideas.
  • Read five books. Yes, I usually plan for three each month, but I have reading to do as part of podcast prep. Am I piquing your interest yet?

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  • Make plans for our second anniversary. It’s hard to believe, but Matt and I will be celebrating our second wedding anniversary next month. We’ve both had our head down with work recently, and I want to make sure we prioritize this time together and make it really special. (Check out a recap of our first anniversary trip to Maine here.)
  • Pitch to 1-2 target outlets. You know how it goes.
  • Get a strong start with new clients. Like I mentioned above, I’ve recently committed to working with two new outlets. I want to make sure I prioritize those gigs in the new month so that I can get comfortable with them as part of my routine.
  • Keep a positive attitude about plans for our future move. I don’t have any specific news to report about the move that Matt and I have been working toward, because at this point, there are a lot of things that are out of our control. With that in mind, I’m planning to check in with myself at the end of every week to make sure that I’m keeping my cool and speaking kindly to others about this looming potential life change. I’ll be honest — being in limbo is really hard. I’m learning, though, that only I can be responsible for my own happiness. This also means that I need to be accountable for my attitude.

What are your goals for May? Fill me in with a comment!

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april giveaway winner announced!

Hi everyone! Did you have a great weekend?

I’m coming to you this morning from my hotel room in Portsmouth, NH — a town that I am highly obsessed with —having successfully put my weird feels aside and completed the Ignite Your Soul Summit! I’m still processing everything that happened this weekend because it was a lot of thinking and emotional digging, but I can say that I’m really glad I took the opportunity to step out of my normal routine and put myself in a room full of people with high energy and unique perspectives. This is definitely not something I would have done a year ago, and I’m giving myself a pat on the back for giving it a chance now. It was definitely the right choice to go, and I learned so much from the amazing speakers who came to be with us.

It’s time for me to start getting packed up and ready to go back to New York (I can’t wait to see the hubs!), but not before I announce the winner of the April giveaway!

The winner of a Beautycounter Color Intense Lipstick is…

Sady!

Congratulations, Sady! I’ll send you an email today to work out the details of getting you your prize. 

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Thanks so much to everyone who entered and shared this giveaway! If you’re still interested in checking out some Beautycounter products — which I would highly recommend — please shop this link so we can support Elise and thank her for partnering with me this month.

I hope your week is off to a great start!

 

 

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pre-summit feels.

I didn’t become a work-from-home-ing freelancer because I like spending time alone, but I can’t say that spending more time alone didn’t seriously appeal to my introvert soul when I decided to do it. I’m lucky to have met some of my best friends when I was working in my corporate job, but I knew back then that I would become an even better friend to them once I was able to transition our relationships out of our cubicles — especially when it became clear that I was no longer a great fit for those cubicles.

These days, I’m admittedly alone a lot. I’m in constant contact with plenty of editors and sources and I have face-to-face meetings with people a few times a week, but there are days that I don’t actually interact with another human being until Matt gets home from work. Working from home is most definitely not for social butterflies, my friends, but most of the time, the quiet doesn’t bother me. I’ve always been pretty content doing things on my own, and thanks to the magic of texting, Gchat, and social media, I’m never far from a friend : )

The fact that I spend so much of my time alone makes it that much of a bigger deal that…

I’m leaving for a summit today.

Yup, a summit. Like, the kind where there a lot of people. And icebreakers. And the possibility that I might be expected to share parts of my story with total strangers. 

(Even before I was a constantly-alone writer type, that whole “sharing with strangers” thing wasn’t really for me.)

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I know from my fellow creatives and solopreneurs that there’s a lot of value to gatherings like this, so when one of my biggest social media and podcasting crushes Amber Lilyestrom opened registration for her Ignite Your Soul Summit in Portsmouth, NH, I thought it would be a good place for me start putting myself out there in a new way. I texted my friend Brittney Lynn (you’ve heard me gush about her before) to see if she would be open to going, too, and within 24 hours we’d both purchased our Early Bird tickets and were planning our takeout and trash TV lineup for our nights sharing a hotel room. Brittney and I have been close since we connected through blogging and Instagram back in October, and I’m so excited to officially meet her! I feel like we already know each other so well, but I’m anxious to find out how tall she is (I know that sounds silly, but it’s one of the only things I really don’t know about her!) and have wine and sushi together.

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All of the photos that Brittney and I have together so far look like this. Definitely planning to change that this weekend!

Honestly, if not for Brittney, I’d be having all kinds of social anxiety heading into this weekend, and even with her as my friend and security blanket, I can’t help but feel a little nervous about all of this. Even a year and a half later, it’s hard for me to confidently share with people what I do (hello, imposter syndrome!), and now that I’ve added a few more projects to my plate (hello, podcast-to-be!), it’s that much more confusing. I know that if people are going to take me seriously, though, I need to take myself seriously… and if they’re going to be open to me, I need to pay that forward proactively.

I decided to take the train to minimize the stress of air travel, and I’m actually really excited to use that time to get some work done, read, and decompress as I get ready for the summit. I was an Amtrak regular back in college when Matt and I were maintaining our relationship from a few states away, so I have a weird sentimental attachment to trains, anyway.

Wish me luck! I’m sure I’ll be sharing a lot of the weekend on my Instagram stories, so tune in if you want to check it out. Even with my nerves, I feel really grateful to have the chance to experience something like this, and I’m excited to see what’s in store.

What are you up to this weekend? Tell me all about it in the comments below!

…AND don’t forget that there are still a few days left to enter the April giveaway! All you have to do to be eligible to win a Color Intense Lipstick from Beautycounter is comment on this post or this photo.. The winner can pick the shade of their choice! Be sure to get your entries in by midnight on Sunday 4/29. I’ll announce the winner right here on the blog on Monday 4/30. Good luck! 

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april giveaway.

Happy Monday, friends!

I’m not sure what the situation is where you live, but we finally got a serious dose of spring weather here over the weekend… and I can’t decide whether that makes it easier or harder to get back into the swing of the work week. I’m torn between feeling so energized that nothing can bring me down and wanting a few extra hours to simply enjoy life without a winter coat.

Either way, I’m happy to share that today is GIVEAWAY DAY — and I hope that makes your Monday a little sunnier : )

This month, I’ve partnered with my friend Elise to offer one reader a special treat from one of my favorite brands, Beautycounter. I’ve been lucky enough to feature several of this company’s products in previous giveaways — but this month, the prize is extra special because it’s LIP COLOR (my favorite): one Beautycounter Color Intense Lipstick in the shade of your choice!

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If these great color options aren’t enough to have you already psyched to enter, don’t forget that Beautycounter is also known for its safe approach to skincare and makeup. Like the brand’s other products, the (new!) line of Color Intense Lipstick is all natural and tested against strict safety standards to make sure that you’re not putting your health at risk by using it. I started working Beautycounter into my own routine about a year ago and have been so happy with the results! Since I have a few friends who are involved with the company, I’ve learned a lot over the last few months about the dangerous practices of so many leading beauty brands. (I hate to be the bearer of bad news, but it’s true!) Since I love a good lipstick — hello! — I’m so happy that there are safer options like this out there, and I can’t wait to collect all eight shades myself.

In the meantime, though, I’m so happy to be offering a free Color Intense Lipstick to one of you!

To enter, add a comment to this post below. It’s that simple! And if you want to take one tiny extra step to make someone else’s Monday a lot better (and to help share the Finding Plan A love), why don’t you go ahead and send this link to a friend or post it to Facebook? I’m a firm believer that more really is merrier.

I’ll draw the winner randomly one week from today, Monday 4/30. The winner will be announced right here on the blog! Good luck!

(Unfortunately, you’re not eligible to win this contest if you live outside of North America, due to shipping concerns. I’m sorry about that!)

You can check out the rest of Beautycounter’s offerings right here! Please be sure to shop that link so that we can support Elise and the awesome, health-focused business she is building. Fun fact: Elise and I fell in love on the first night of sorority recruitment back in 2009 (I was desperately trying to get her to join my house!) and we’ve never looked back. She’s a total rock star!

Happy Giveaway! 

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a day off.

For the last two months (check out my February and March posts for proof!), I’ve been prioritizing a day off. Not just a Friday afternoon that frees up by default because we have to drive somewhere or a holiday like Christmas day when everyone has off. A real day off — the kind I used to take when I worked a corporate job that usually involved little more than binge watching the Real Housewives and getting a manicure. Putting this kind of day for myself on the schedule didn’t pan out for the first few months of the year for a variety of reasons, but about two weeks ago, I glanced at the calendar and realized that last Friday looked promisingly free. I immediately blocked out the day in my planner and started thinking about ways to keep it free. I got weirdly protective of Friday the 13th. It was all I could think about.

So, yeah, I guess you could say I really needed a day off.

I don’t think it’s easy for anyone to put on the brakes and step out of the work routine for a day — let alone a week! — but I’ve found it even more challenging to do so since I started freelancing. There’s no one else who can serve as my email back-up, no reliable colleague who can handle any surprises in my absence. Plus, since so much of my workflow now revolves around rolling deadlines, I almost had to pull back on commitments for the whole week leading up to my day off, simply to ensure that there wouldn’t be a last-minute Friday deadline added to my calendar and that I didn’t leave anyone hanging on emails about big new projects! As a result, I ended up with a slightly calmer week, which was just what I needed. It’s nice to be reminded of what it feels like to work an eight- or nine-hour day (instead of a twelve-hour one) and to realize that, even if you bring in a little less money than usual for a week or two, there will still be plenty of opportunities waiting for you when you get back.

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Somehow, I lucked out and ended up with the best weather day of the year for my day off, which was the cherry on top of an already perfect sundae. I tucked away my winter coat and broke out the denim jacket I bought when we were in Charlotte a few weeks ago and pulled out my favorite sandals from the back of the closet. Here’s how I spent the day off…

  • I stayed in bed until 8 AM — which is pretty late for me, even on the weekend — watching old episodes of Trading SpacesI’m so glad they brought this childhood favorite of mine back to TLC, and as fun as the reboot is, having access to the classic shows might be the best part.
  • An unhurried workout! It’s nice to have a little extra time to play with at the gym.
  • A stop at Books Are Magic, the independent bookstore here on my block that I mentioned in last week’s Brooklyn-themed Gratitude Diaries. I picked up copies of Text Me When You Get Home (the next pick for my book club!) and The Female Persuasion, written by one of my all-time favorite authors Meg Wolitzer. Both books were signed, which makes them that much more special.
  • As soon as I officially decided to take a day off a few weeks ago, I booked myself a massage at Element Healing Arts here in Brooklyn. At this point in the half marathon training process (more on that later this week!), my body is never very happy with me, so it was nice to have some of my knots worked out… though I was pretty sore after!
  • I treated myself to a makeup facelift at Sephora. As I’ve started prioritizing taking better care of my skin, I’m also trying to test out different kinds of makeup. Since I work from home, I don’t put on a full face of makeup every day, which has given me some wiggle room to spend a little more money on higher-quality products. My favorite buys? The Anastasia Brow Wiz (how have I not been using a brow pencil for all these years???) and the Smashbox Be Legendary lipstick in Pretty Social. With springtime almost in full swing, I wanted to treat myself to some new goodies so I can feel totally confident and fresh.
  • met Matt near his office in Bryant Park and we went to grab a drink with a friend at a patio bar in Midtown Manhattan. From there, we got a bite to eat at the Urbanspace food hall and finished the night with some spontaneous McFlurries on the steps of the New York Public Library.

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Start to finish, it was a pretty perfect day.

I’m not usually one to love shopping or pampering myself, but when I do, I go big… in case you couldn’t tell from that list : )

The biggest lesson I learned from this day off is that email has far too much power over my time and mental health. I knew that in order to really appreciate some free time, I would need to ignore my inbox, but I took the extra step of deleting the Gmail app from my phone entirely. I didn’t reinstall it until Sunday afternoon, and I can’t tell you how big of a difference it made. Now that I know how great it feels not to be so tied to my email 24/7, I’m going to try to make more of an effort to avoid obsessively checking it on my phone whenever I have a free minute. It’s all about phone boundaries, right?

What does your perfect day off look like? Tell me more in the comments below!

Finally, if you have a small business or side hustle that deserves a little love for press and podcasts (or know someone who does!), check out this deal that Brittney and I are running for our complete Partnering for Press series! Through tomorrow, we’re offering 25% off, which grants you lifetime access to all of the highly informative free webinars we’ve been running over the past few weeks, as well as an invitation to an even more comprehensive live session tomorrow night. You’ll also get a set of customizable tools that you can use to pitch your own business to the press so you can increase your reach and revenue! Click here for all the details — and to register! Feel free to let me know if you have any questions.

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gratitude diaries: brooklyn edition.

This week is a special one around here, because yesterday marked a whopping three years since Matt and I made this cozy little corner of Brooklyn our official home.

If you’re reading this from the house you’ve owned for more than a decade, I understand that this seems insignificant, but it’s a pretty big deal for us. My fellow New Yorkers know how rare it is to find an apartment that you want to stick with for longer than a single lease term — but beyond that, even the math speaks for itself. Matt and I aren’t 30 yet (though Matt’s a whole year closer to it than I am!), so we’ve lived here for more than 10 percent of our lives. That’s a pretty big chunk! Growing up, we also did some moving around, which gives me an even greater appreciation for the roots that I’ve grown here in Brooklyn.

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Getting ready for pizza and wine on the first night in our first home together.

This milestone also has a bittersweet element this year, since it’s very likely the last one we’ll celebrate in New York City. As you may know, Matt and I are in the early stages of exploring a move to another city (don’t worry — more on that soon), and while a new beginning brings some exciting (and scary) new promises, it also means the end of a chapter that I can only describe as amazing. There will be plenty of time for me to get sentimental about this — and trust me, I will — but for now, all I can say is that I’m extremely grateful for the three years we’ve had and the thousands of memories we’ve made here in Brooklyn. With that in mind, I thought today would be the perfect day for a special edition of Gratitude Diaries, dedicated to my beautiful borough.

Here are just a few of the things I’m grateful for in Brooklyn, especially my Cobble Hill neighborhood:

  • Our local bookstore, Books Are MagicIndependent bookstores are (very sadly) a dying breed, and we’re lucky to have gotten a special one right here on my street last year. I’m so grateful to be able to take a casual stroll over to Books Are Mag, where I can always find something to buy, even if I don’t technically “need” it.
  • The dozens of restaurant patios where you can sit and enjoy drinks and snacks (when the weather is actually good, of course). I could go on and on about the restaurant scene here in Brooklyn, in general, but something that especially struck us when we left Manhattan and started life here was the availability of outdoor space! If you don’t live in New York City, this might not seem like a big deal, but it’s been a game changer for us. We love wandering the streets of Cobble Hill, Carroll Gardens, Brooklyn Heights, and Park Slope in the spring and summer, finding the perfect patio where we can set up shop for a few hours.
  • It’s so easy to get around! City living is at turns wildly accessible and incredibly inconvenient, but this neighborhood in particular has been a great home base for exploring so much of New York. We’re walkable to so many awesome nooks and crannies of Brooklyn, but our location on the greater NYC transit system also makes it easy for us to get into Manhattan within just a few minutes! There are plenty of moments when I miss having the ability to jump in the car and drive anywhere, anytime, but it’s also hard to imagine not being able to walk or subway
  • We don’t have a dog — yet — but as a serious dog lover, I really appreciate living in such a dog-friendly neighborhood. Pups of all shapes and sizes are a part of pretty much everything in our area —they’re sitting outside at bars and browsing through shops with their owners and snacking on the treats that a lot of storeowners leave in a dish outside. It makes this whole city living thing feel warmer and fuzzier.
  • I know it sounds a little nerdy, especially since I’m no architecture buff, but I just love the look of our little neighborhood. The buildings are older and have so much character, and while I can occasionally catch a glimpse of a more traditional, modern “skyline,” I think the mix of old and new that we have in the architecture around here is really unique.
  • Summertime. If you’ve never had a summer in New York, you need to at least plan a day trip over the next few months so you can get a taste of it. It’s absolutely magical! Summer is a special time of year no matter where you live, but I’ve grown partial to the New York kind over the last few years : )
  • Our favorite local ice creamery, Ample Hills — which is one of my favorite parts of a Brooklyn summer! The location that’s closest to us in Gowanus even has a roof deck, which makes an ice cream date feel a little extra sparkly.

I could go on and on, but I think I’ll save the rest. I’m going to get sappy if I go further!

In the meantime, I know I’ve made a lot of attempts to capture this special place with my phone camera, but I don’t think I quite do it justice. Check out these fun Brooklyn photos I found via Unsplash! So cool, right?

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Photo by Carl Solder on Unsplash

 

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Photo by Jason McCann on Unsplash
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Photo by Jahsie Ault on Unsplash
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Photo by Robert Katzki on Unsplash
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Photo by David Cruz on Unsplash
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Enter a captionPhoto by Anthony DELANOIX on Unsplash

What are you most grateful for where you live? I’d love to hear more about it in the comments below!

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